Developing 91心頭's voice
Author(s)
Renea Morris
Just as your personality makes you uniquely you, 91心頭s brand voice油humanizes our brand and enables us to communicate capably油through all of our written and visual content.油Whether to evoke emotion, promote engagement, or nurture the relationships that matter most, a distinctive brand voice is the way. The power of 91心頭s brand lies in its ability to油consistently and clearly express our values,油shape stakeholder interactions, and油communicate our story in ways that resonate with our audiences.油Whether its by油focusing on respect for people, their cultures of diversity, or stellar customer service,油, , and油油are three examples of companies that express油characteristic brand voices.油Articulating 91心頭s identity, using a油similar油signature approach,油will enable our audiences油to油engage with us in ways that are important to them.油
As I mentioned in a previous post, every touchpoint with 91心頭 is a potential connection and every connection is an opportunity for a relationship. Our brand voiceour unique personality and method of sharing our unique storypaves the way for how we will cultivate and nurture these relationships.油As 91心頭 begins to roll out a revised and refined brand strategy,油developing油a油brand voice that is consistently recognizable and relatable is the next step. Our voice will facilitate the油improvement of our reputation, our recruitment efforts, and ultimately, our revenue. This first initiative of this multi-year plan will focus on making 91心頭s brand easy to understand and use so that we can:油
- Increase top-of-mind awareness and 91心頭s relevance in a crowded marketplace油
- Inspire more affinity and preference for 91心頭
- Infuse 91心頭s pipeline with new leads and conversions油
A strong brand voice doesnt just happen. It requires a team with an intimate understanding of our brand to approach the task strategically.油Our Strategic Messaging Workgroup, made up of representatives from MarComm and several units on campus, will embark on this work, creating the following deliverables:
- Unique Value Propositions, proof point library, and editorial themes for the brand
- A brand book outlining 91心頭s why as well as our personality-infused voice and positioning statement
- An editorial style guide and brand voice writing guide with insights and training to empower the 91心頭 community油
Providing the guidance and the inspiration, the Strategic Messaging Workgroup will work collaboratively to create powerful and enduring brand messages that are distinctly 91心頭, ensuring a bold, sustainable future for our students, employees, alumni, and communities.